Hawks going in stereo: flagship station will be on FM

By Bud L. Ellis

The Atlanta Hawks have come a long way from a 13-win season just a few short years ago. And now, they’re coming to stereo.

Monday, Cumulus Media and Dickey Broadcasting Company announced the Hawks will move to 97.9 FM starting this season, the first time in the team’s 42 years in Atlanta it will be beamed on the FM side of the dial.

The Hawks, coming off a 53-win season and their second consecutive trip to the NBA’s Eastern Conference semifinals, also will have pregame and postgame broadcasting on Sports Radio 680 The Fan, which currently serves as the flagship station for the Atlanta Braves and Atlanta Thrashers.

Hawks’ fans have long complained about not being able to listen to games outside of downtown Atlanta. All of that will change starting this October.

Moving to FM also gives the Hawks a chance to grow its radio network, as well as expose a wider audience to longtime play-by-play man Steve Holman, one of the more underappreciated broadcasters in sports.

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Tuesday, July 20, 2010 at 5:18 am by bud

Tags: Atlanta Braves, Atlanta Hawks, Atlanta Thrashers, Cumulus Media, Dickey Broadcasting Company, National Basketball Association, Sports Radio 680 The Fan, Steve Holman